Customer orientation, Trends, Concept
Augmented reality is shaping the future of customer information.
Since 2017, we have been focusing intensively on augmented reality (AR) and how we can harness this technology to better provide information to our customers. AR is the expansion of reality to include virtual elements. With “SBB AR”, we are shaping the future of customer information: relevant, up-to-date information right where customers need to see it. I asked the two project leads Mahalia Stephan and Aline Dietrich what exactly is behind “SBB AR”, what challenges and opportunities it poses and where the journey is taking them.
14 January 2019