Customer orientation, Background, Concept
Emotions, humanity and convenience. What SBB can learn from amusement parks.
Day after day, we strive to make our stations more attractive places to be. Specifically, we want to continuously improve the quality of time spent at the station and increasingly develop into “destinations”. The aim is for customers to not just be able to change trains here in two minutes, but also to be able to do their most important shopping and run errands in no time at all as well as visit the dentist or get a haircut.
8 January 2019