Augmented reality is shaping the future of customer information.
Since 2017, we have been focusing intensively on augmented reality (AR) and how we can harness this technology to better provide information to our customers. AR is the expansion of reality to include virtual elements. With “SBB AR”, we are shaping the future of customer information: relevant, up-to-date information right where customers need to see it. “SBB AR” has even been nominated for the “Top 10 Real Estate”.